For 35 years, the Stiffler legacy has been intricately woven into the fabric of the State Fair of Texas when they unveiled their very first stand on Admiral Nimitz Circle in 1990
For 35 years, the Stiffler legacy has been intricately woven into the fabric of the State Fair of Texas when they unveiled their very first stand on Admiral Nimitz Circle in 1990
Rick and Tammy Stiffler of Waxahachie had their first date at the State Fair of Texas almost 50 years ago. Little did they know that their shared passion for this annual extravaganza would blossom into a delectable business venture that tantalizes taste buds far and wide. The Stiffler’s have turned their romance with the Fair into a business that is now famous for their creations of Fried S’Mores, Fried Oreos, Fried Pumpkin Pie, and Fried Snickers.
The Stiffler legacy has been intricately woven into the fabric of the State Fair of Texas since 1990 when they unveiled their very first stand on Nimitz Avenue. In 2005, the reins were handed over to brothers Mike and Rick Stiffler, transferring the flavorsome torch from their uncle Charlie Stiffler. Originally known for Chicken-on-a-Stick, the Stiffler brothers succumbed to the allure of sweets. In a bold culinary pivot, they introduced Fried S’mores to the world in 2008, a creation that garnered them a coveted spot among the finalists in the illustrious Big Tex Choice Awards. They went on to make the Top 10 as Finalists two more times with Fried lemonade in 2010 and with Fried Autumn Pie in 2011.
Inspired by their visit to Sweet Martha’s at the Minnesota State Fair they launched Stiffler’s Mom’s Cookie Factory in 2017. There, you can purchase a bucket overflowing with decadent chocolate chip cookies or buy the cookie dough as a take-and-bake option. When State Fair luminary Caroline Newport McKee of Newport Concessions retired in 2021, she entrusted the Stiffler family with an unprecedented gift – six of her cherished locations.
Most recently, Rick and Tammy Stiffler were featured cast members of the hit A&E reality show Deep Fried Dynasty which showcased the big personalities behind the mouth-watering food at the State Fair of Texas. The show followed the Stifflers and other concessionaires through the 24 demanding days of the Fair to show how they turn deep-fried delicacies into major profits. The show can currently be seen on Hulu.
2008: Deep Fried S’More
2010: Fried Lemonade
2011: Fried Autumn Pie
Stiffler’s stands have been visited by celebrities including Oprah Winfrey, Gail King, Larry the Cable Guy, and The Bachelor’s Matt James
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